In the last decade the interest has increasingly shifted toward communication projects designed to enhance the museum visit through hybrid digital/physical experiences. The term 'post-digital' can be defined as a response to the entanglements of media, approaching the design of digital as indistinct from other, non-digital aspects.
It is a new paradigm that does not separate the digital experience into something different from the overall museum experience. Professor Ross Parry describes this key moment with the concept of the post-digital museum, defined as: a transformation that sees digitality becoming bounded into museums' missions, structures, and practices. In a world in which digital dimensions have become naturalized in our way of thinking, digital and physical dimensions are intertwining. How museums see digital has changed and, as a result, museum design practices have changed.
